I was the lead product manager and the copywriter/editor when we redesigned Logoworks.com. Although the headline and ads on the homepage have changed since I left Logoworks, most of my work throughout the website is still in place several years later.
I used a method of writing that focuses on researching and addressing key personas on every page, therefore the pages are more text-heavy than is often found on websites. I also worked closely with the designers on the actual designs for each page. This was an intensive project that covered over fifty pages, starting first with seven main landing pages. I have selected a few sample pages to share.
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